No One's Own

Individuality in luxury fashion created in Vienna

We believe that garments speak for themselves and are recognised for their design and high quality.

No One's Own is an Austrian indipendent label which produces its designs locally at a studio in Vienna. We support the individuality and uniqueness of our customers by only producing low, limited numbers of garments thus ensuring exclusivity.

High quality materials, excellent craftsmanship and unique designs are the essence of every single one of our products.

We do not procuce fast fashion but invest time and passion in the development of the design, pattern construction, fabric selection and the final production process. Garments are only produced when ordered by customers thus ensuring a no waste policy. We set our goal to use environmentally conscious materials and often source deadstock fabrics from suppliers across Europe.

No One's Own does not follow the typical fashion collection cycle but designs collections, or themes as we prefer to call it, whenever there is something that is inspiring. We are therefore very flexible and not dependable on long production cycles as bigger brands are.

We  believe in sustainability and that high quality garments should be worn longer than just one season. Our aim is that our customers will value and cherish their products purchased from us for a long time and that they will make them feel good whenever they wear them.